More executives of multi-billion dollar enterprises coming to Congress for ‘emergency’ loans to help stave off bankruptcy? Again? Don’t let the door hit you on your way out.
I have friends who worked for Alan Mulally (President and CEO of Ford Motor Company) during his years with Boeing, and they spoke highly of his accessibility and integrity. Ford was lucky to get a man with Mulally’s skill and experience to try and salvage what’s left of the automotive giant. Come to think of it, Ford’s luck was probably helped by a $50 million annual compensation package and use of the corporate jet to fly back and forth to the old hometown of Seattle. Heck, I’d consider moving to Dearborn, MI for that.
It’s time to get out your handkerchiefs, my friends. Ford somehow managed to lose more than $8.5 billion in the first half of 2008. In October the stock price closed at a 52-week low of $1.80 a share, down from its all-time high of nearly $64 a share in 2000; it dropped more than 75% in the last year alone. Now Ford and GM and Chrysler want a $25 billion loan from Congress to help them through a tough spot. How did Detroit get to this point?
I remember the oil embargo in the 1970s, and how many of us took to walking and bikes and buses. We thought twice before driving somewhere because gas was harder to get. And we saw that in addition to shelling out money for fuel, maintenance, and insurance, we were also adding to pollution and congestion. Millions of us read the handwriting on the wall and modified our behavior. Detroit, on the other hand, chose to ignore predictions and warnings about foreign oil, fuel efficiency, environmental concerns, and the growing interest in imported cars. They insisted on cranking out big tanks and thumbed their noses at fuel economy. In the early 1990s Detroit’s pigheadedness kicked into high gear with the introduction of gas-guzzling SUVs and trucks. Between 1990 and 2000, advertising for SUVs increased from $172.5 million to $1.5 billion to convince millions of us that Detroit was giving us the cars we wanted and needed. Consumers lined up at car dealerships to do as they were t(s)old.
Meanwhile, imports were no longer the cheap and tinny contraptions that had first arrived on American shores. They offered comfort, economy, and dependability. Legions of us gladly traded in our 8-cylinder Fords and Dodges and Chevys for 4-banger Datsuns and Mazdas and Toyotas. Detroit was getting its butt kicked by the imports, but the SUVs and giant trucks kept rolling off the production lines. David Halbersham’s book The Reckoning compares the development of the American and Japanese auto industries. It describes Detroit’s astonishing arrogance in repeatedly choosing bigger and more profitable (in the short term) over smaller and more economical. All the while, Japanese imports gave eager customers what we wanted and took away market share from the big boys. And they did it all in plain sight.
Detroit’s ’strategies’ finally caught up with them: the American auto manufacturers drove their own industry into the ground. And now they want John & Joan Taxpayer to bail them out?
These guys loved the free-market system as long as it was good to them. They fought safety standards, fuel efficiency requirements and pollution controls, and poured cash into lobbying and acquisitions. Not a whole lot went into retooling, and God only knows what alternative technologies were purchased and shelved. But changing global markets, environmental concerns, volatile oil prices, and the recent financial collapse now reveal Detroit’s shortsightedness. The Honda Insight was first introduced in the US in 1999; the Chevy Volt isn’t scheduled to begin production until the third quarter of 2010.
Hello?? GM, what have you been doing for the last ten years? Oh, that’s right – you’ve been busy making Suburbans, Tahoes, Trailblazers, Yukons, Avalanches, Sierras, and the like. And you think the public should help you stay in business? Reward you for stifling innovation? Support your waste of precious resources at the expense of the environment?
I don’t think so.
Looks to me like a lot of the air has escaped from that ‘big is better’ balloon. We have been very, very, very badly served by corporations that grow “too big to fail.” The only winners in that scenario are the few at the top with golden parachutes; they’ve ensured their own soft and comfortable landing while they let the rest of the plane – and everyone else in it – go down in flames.
We like to talk a lot about the virtues of small businesses, and how essential they are to the health of our economy. Yeah? Then why are we pumping gigantic amounts of money into gigantic businesses? It’s time to breathe more life – and not just hot air – into small and nimble ventures, and let big and bloated businesses die – or at least go bankrupt. There’s a lot more to say on that topic…
So I find myself disagreeing with President-elect Obama, who wants to rescue the auto industry. I could go along with a bailout, but only if it met certain conditions.
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Hey listen, Mr Mulally, I’ve got another call…
Yeah, hello. John Taxpayer here. How can I help you?
Oh… Hold on for a moment.
Mr Mulally? The answer is NO. I gotta go. AIG’s on the other line – they want another $40 billion…